First decision

Individual or Organization?

It controls how your app is attributed, the documentation needed, and which capabilities you can request.

Certificates & signing

The chain that decides if a build can leave your Mac.

Six identities, one of which trips up almost every first-time launch. We map the entire chain before the first archive.

TestFlight workflow

Five hops from upload to a tested, ready-to-submit build.

Each hop has its own access controls and clock — we run all five so you do not learn iOS plumbing the hard way.

App Review states

Where your build is at every minute of review.

We translate every state into action — what to wait, what to push, what to escalate.

Where reviews fail

Four rejection categories that cause 80% of bounces.

We pre-empt all four — and respond to actual rejection notes inside 24 hours when they happen.

What ships to your team

Six handover artefacts at the end.

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